Workopolis - Time to shine

Why post your job with Workopolis?

More exposure, more experienced candidates, more value.

With Workopolis, you connect with Canada's largest pool of talent wherever they are on the Internet, and the web is the first place that the vast majority of Canadians turn when looking for a new job. This includes the much sought after experienced candidates who are currently employed. In fact, 54% of visitors to Workopolis already have jobs but are window-shopping for new opportunities.*

Where do Window Shoppers search for jobs?

Past 12 months usage - 2010 All Candidates Window Shoppers
Online job site 51% 49%
Company website 43% 42%
Friends/family/networking 41% 38%
Government/general employment agency 34% 32%
National or regional newspaper 30% 27%
Neighbourhood or community newspaper 30% 28%
Professional association or industry 21% 18%
Recruitment agency/executive search firm/head hunter 18% 18%
Online social networking site 15% 16%
Campus recruiting 10% 8%
Source: Northstar Research Partners, Job Seeker Survey, 2010.
Why post our job with Workopolis?

Not only does Workopolis have more than double the candidates visiting our site than our nearest competitor**, but we also reach even more Canadians on the most popular sites on the Internet.

Also, millions of Workopolis jobs are emailed every month via our Career Alerts directly to highly engaged candidates who have specifically asked to be notified when jobs matching their criteria are made available.

To constantly drive even more employed candidates to your job postings and your Employer Branding Page, we also partner with leading newspapers and websites, such as Sympatico.ca, The Globe and Mail, The Toronto Star, Cyberpresse and many more.

Workopolis is embracing Social Media sites with passion to help you even more. In only a few months, over 40,000 people have signed up to follow your jobs via Twitter for over 80 categories and locations across the country. We were also the first career site in Canada to launch a channel on YouTube, the second largest search engine in the world. Your Workopolis jobs are aggregated to LinkedIn's job search, and we drive even more traffic to your job postings from our highly-engaged and rapidly growing Facebook audience.

Social Media Sites
Natural Rankings: 'Job Seeker - General Terms' Source: Adgooroo, September 2010.

Workopolis has achieved industry-leading ranking in Google searches through our Search Engine Optimization investments to ensure that more candidates see your job postings at the top of their search page.†

We also offer some innovative new options for enhancing your job posting to entice more candidates to apply. You can attach a YouTube video about your job, your company or your industry right to your job posting for free. You can also choose from our vast library of expertly written job descriptions to help you easily write a job posting that gets results.

Workopolis brings you more than just traffic; we also help you convert more candidates into qualified applicants with our Employer Brand Optimizer, included with your job posting. Attracting and engaging employed candidates can only be achieved by telling them what's unique about your company. This innovative tool helps you communication what candidates want to learn from a prospective employer to decide if they will send their resume or not. It also allows you to easily stay in touch with them until they are ready to make that decision, whether it's next week or six months from now. You'll be getting your message across to the right audience, as 99% of job seekers indicate that they are interested in learning about a company as a potential employer through an online job site.††

By attracting the most traffic, including the valuable market of currently-employed candidates, expanding the reach of your job postings beyond Workopolis and helping you convert more candidates into applicants, we are committed to adding incredible value to every job on our site. Make the most of your opportunities, leverage the full power of a Workopolis job posting today.

*Workopolis internal data, April 2010
**comScore Media Metrics, July 2010
†Adgooroo, September 2010
†† 2010 Northstar Job Seeker Study